Hamilton Internet Marketing

Welcome to Hamilton's Top Internet Marketing Firm. Here at SynergyPro Solutions not only do we build fluid and expressive websites but we'll guide you through a successful marketing campaign from on-page SEO to organic search results, PPC to business directories and social networking.

Our dedicated SEMs, copywriters and sales reps will help you target your demographics, convert users and grow your business faster and better than any other marketing firm in the greater Hamilton area.

Email Marketing As defined by Wikipedia

A form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing though usually used to - A. encourage customer loyalty and repeat business, B. acquiring new customers or convincing current customers to purchase something immediately, and C. adding advertisements to e-mails sent by other companies to their customers.

Email Marketing

Email marketing campaigns, or email blasts, have occasionally been given a bad name. You've all heard of "spamming" or "spam". It's a nasty word with connotations of misrepresentation and faulty advertising. And who wants to be associated with bad business practice?

At SynergyPro Solutions we have years of experience administrating email campaigns for a number of industries. We use our own email servers and have a proven track record of success with both the email design and conversion process as well as keeping our campaigns off the DNS 'Black Lists" or "Block Lists".

Email campaigns can be an excellent way to reach your clients if you have a particular sale or event you want to promote. Most companies collect email addresses from their online and walk-in customers and if your company has such a list it can be a valuable commodity - if treated with respect.

Talk to us today about designing a campaign for your next sales event.

Email Newsletters

A variation of the Email Marketing Campaign, an Email Newsletter is simply a regular email blast to a companies customer list for the purposes of monthly updates, information, event announcements and general interest pieces. An email newsletter is like your local newspaper - sent to your customers' inbox every month or so.

A regular newsletter is becoming very popular these days with companies that have a large online following. These companies usually have a Newsletter Subscription form somewhere on their website, in a place of prominence, and constantly collect email addresses. They will keep a customer database and when it comes time to send their latest 'newsletter' they simply access the lastest version.

Now - there are a number of rules to follow that will ensure you don't offend your clients or end up blacklisted. For more information on blacklists and email best-practices visit our complete Email Marketing Services page.

Press Release As defined by Wikipedia

A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases.

Press releases are an excellent means of reaching the world's online news resources. If you have an announcement that is truely newsworthy then your carefully written and crafted press release will go a long way towards positioning you as a leading online expert in your industry.

You can create press releases based on just about anything - but the more newsworthy it is the more attention it will receive - and the farther it will go towards generating traffic for your website, strengthening your SEO campaign and creating qualified interest in your product or service.

The internet is all about communicating to the world - and there is no better way to generate excitement than a professional press release referencing your website and associated content.

But how does one go about releasing a press release? Follow our discussion on Press Releases and learn how SynergyPro Solutions can help you with copywriting and distribution so you can get the most out of your news.

SEO As defined by Wikipedia

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

We all are beginning to realize that search engines are the front doors or the gate keepers of the internet. And most of us have now heard the term SEO at some point - it's a very popular buzz word in the industry these days. Search Engine Optimization is the process by which a website is optimized to perform better on the search results pages of the major search engines, particularly Google, Yahoo, MSN, AOL and Ask.com.

At the very least your website designer should include, as part of the initial development phase, basic SEO or else you are at a disadvantage in terms of the competition in your industry and your region. It's certainly not an easy or straight forward aspect of your online strategy but SEO most certainly should be included and every company needs to begin allocating more resources towards a search engine strategy or they will be left behind.

Here at SynergyPro Solutions in Hamilton we have dedicated search engine marketers who treat SEO like an art form. And really, it is an art. The methods and techniques to successful SEO are poorly documented and treated like trade secrets. Experience through trial and error is the only way most companies learn the game.

Ask us to help you devise a sound strategy for your SEO campaign today and get ahead of the competition. To dominate the search results for your most qualified search terms is the most inexpensive way to create traffic and leads for your business.

Article Writing As defined by Wikipedia

A type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.

Our SEO team here at SynergyPro Solutions understands the importance of article writing and, more to the point, article marketing better than any other company in the greater Hamilton area. To take your business to the next level in terms of new business and industry recognition as a leader you must get involved in social and business networking - BLOGs, press releases, directory submissions, industry forums and the string of YouTube, Facebook, Twitter, LinkedIn accounts as well as RSS feeds, Mobile device optimization and the list goes on.

All this content doesn't come without effort however. There is a fine art to article writing that ensures your article not only reads well and circulates but is keyword rich and maintains a focused linkback strategy.

Our copywriting partners can research and produce short, robust cutting-edge articles and submissions that over time will help your business create such a "Buzz" in your industry that you can't help but capitalize on the attention.

We will devise a strategy with you that sets a regular submission schedule for your budget, the topics and titles of each article will be presented first for your approval and then for our SEM's optimization (keywords from your SEO campaign list) before they are published. Our team will submit articles based on a list of sites and forums devised at the outset of the campaign. But as the campaign matures our team will continually make recommendations based on the growth of the internet, always on the lookout for new and helpful media.

If you are interested in one of our SEO strategies be sure to ask us about article writing as a way to ensure your internet marketing is all it can be. Contact Us today for answers to all your SEO and search engine marketing questions.

Digital Marketing Analysis As defined by SynergyPro

A document we produce here at SynergyPro Soutions designed to focus a company's web marketing strategy on search engine rankings, page optimization and targeting areas of strength and weakness in SEO and SEM. These documents can be contracted for a nominal fee to assist in devising your own search engine strategy however they are included free of charge and are in fact manditory as part of our many marketing packages.

A Digital Marketing Analysis is a document we use to help us build a successful online strategy for your business. We look at your current search rankings, your website's optimization, your target audience and your physical region and make recommendations on how to improve your efforts to maximize generated business online.

We start by devising a real world search term list to determine what your potential customers use in the search engines to find your product or service and evaluate your position. Are you in the top three spots, or do you show up at all? How do your customers find you?

Then we look at your website paying close attention to your meta tags, your page names, the site architecture and a number of other important aspects of a well-designed website.

We look closely at just how successful your current site is in reaching your target audience and make recommendations accordingly. A DMA is probably the best way to plan website upgrades and becomes invaluable to monitoring your ongoing success. If you choose SynergyPro to optimize your site or develope a new marketing strategy for your business we will revisit your DMA throughout the marketing cycle to evaluate the success of our upgrades and enhancements.

It truely is a roadmap to your success, so contact us now and let us start a DMA for your business.

Banner Ads As defined by Wikipedia

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence.

A banner ad is a form of internet advertising, in fact it's the most common form of internet advertising there is today. Think of a banner ad as a billboard on the internet. Initially they were designed to attract 'click-through' traffic. In other words, designers and the companies that used banners were attempting to lure users away from the participating website hoping that viewers would click on the banner of interest and visit the advertiser's website.

Experience has shown however that click-through traffic is an extremely small percentage of banner views. So the users who see the banner at the top of a site very rarely ends up clicking on that banner. What they have noticed though is that, as mentioned above, the user does subliminaly absorb the banner's message - much the same way a message on a billboard by the highway is absorbed.

This phenominon has now shaped the way banners are bought and sold - simply because it's very hard to quantify the value of a view over the actual click-through of a viewer. In terms of click-through rates a Google Adwords account is the best bet for your time and effort. The size of the Google network and their system for targeting your prefered search terms is the choice of most businesses.

If brand recognition is your goal then targeting high traffic websites with a well-designed banner and a strong message will take you to top-of-mind awareness in the online market. Call us today and start your banner campaign.