Email Marketing Services

There are many ways of approaching email marketing - but the two most popular are the single email blast campaign and the other is the very popular monthly newsletter campaign.

Both are effective ways of enhancing your relationship with your subscriber list, one just occurs on a predictable timeline. We will explain how each method works and below so if you decide to try a campaign on your own pay close attention to our tips and start slow, test often and be aware. There are a number of pitfalls to watch out for - you never want to offend your clients or appear to waste their time and you certainly don't want to end up on any DNS blacklists.

Email Marketing Campaigns

The traditional email blast is a method by which you pass along announcements of sales events, product specials, etc...

	1. Alternate Version Link In case a recipient has trouble viewing html email content give them a link to view the ad online.
	2. The Graphic This is what sets the tone for the ad - the main message! And from this graphic you can include buttons to supporting files, PDFs or straight to a landing page on your site.
	3. Text-based Content It's important to include a synopsis of your message, again for those who can't see your image above. The message is also there for those who like to read more before visiting your additional offerings. Be clear, consise and get to the point.
	4. External Support Links To support your message or pitch it's a good idea to utilize other files or links to pages on your site that strengthen your point.
	5. Call to Action Here's where you direct the customer to your conversion or landing page on your site - a page that generates an action - like Signing Up!
	6. Unsubscribe Link Best practices dictates that you allow your customers to opt out of receiving anymore email solicitations.

Email Newsletters

The email newsletter campaign is a great way to keep your customers informed and interested. Reminding them that you are still in business and always trying to make their lives easier by going out of your way etc...